Profile:More than a quarter-century ago, Tom Baur, researcher for the National Center for Atmospheric Research, needed a solution that resulted in his manufacturing his own custom Pockels cells. With that flagship product, Meadowlark Optics came to be, establishing a world standard for innovative, ultrahigh-quality polarization optics. In the twenty-first century, Meadowlark products help position customers worldwide to pioneer their own innovations. These include our advances in liquid crystals with one-of-a-kind polarization controllers and the Liquid Crystal Stokes Polarimeter. In other areas, we measure our waveplate product line to subnanometer precision. One thousandth of a wave of retardance is our standard accuracy. Custom retooling of an existing Meadowlark product or creating the new products our customers need are other ways we serve manufacturing and science. Our current work in polarization, as our beginnings with the Pockels cells once were, is steeped in technological possibility that is yet to unfold, and this is why we are committed to our customers.